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    Impression Data

    Impression data records how many times digital content, advertisements, products, or listings are displayed to users. It is commonly used to measure visibility, reach, and performance across websites, search results, marketplaces, and advertising platforms.

    Key Types of Impressions

    • Served Impressions: Counts total times an ad is delivered by a server, whether a human sees it or not.
    • Viewable Impressions: Counts only when an ad is actually visible on screen (e.g., at least 50% of pixels visible for one second).
    • Unique Impressions: Tracks the number of distinct individuals who viewed the content.
    • Gross Impressions: Measures the total number of views, including repeated views by the same person.

    Why Impressions Matter

    • Brand Awareness: Helps gauge overall market visibility and reach potential.
    • Campaign Pricing: Serves as the basis for Cost Per Mille (CPM) pricing, where advertisers pay per 1,000 views.
    • Performance Baseline: Identifies if a campaign has zero traction or technical delivery issues.

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