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    Assortment & Availability Tracking

    Custom web scraping solutions to track competitors, monitor prices, analyze market trends, and gather product intelligence at scale.

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    Access Accurate Product Availability Data Across Retail Channels

    Through our product assortment and availability tracking solution at iWeb Scraping, we provide retailers with an accurate view of their product assortments and inventory levels. Both stores and other retail outlets utilize these services to track inventory levels, product listings and assortment changes in real-time. Retailers can easily determine whether they have sufficient stock.

    They can also identify whether they are missing certain products or whether they are completely out of stock on a particular item. This helps their company to maintain a competitive advantage and respond to changing consumer demand.

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    What Is Assortment & Availability Tracking?

    Assortment and availability tracking is the process of tracking all products listed, in-stock, out-of-stock, etc., across different retailers and marketplaces. This method tracks product presence, stock levels, and assortment changes in real-time. Retailers use this information to identify any existing supply gap issues, stock out problems, as well as competitor price point analysis for their stocked products. Knowing the market penetration and visibility of their products allows retailers to improve stocking and distribution processes and make quick decisions about how to react to an ever-changing retail market.

    Benefits of Assortment & Availability Tracking

    Assortment and availability tracking provides businesses with multiple benefits by giving businesses reliable insight into product access, inventory status, and market dynamics. Below are some of the major benefits.

    Reduced Stockouts

    Real-time alerts allow businesses to identify products that are low on or out of stock. This results in fewer lost sales and improved product availability for customers.

    Enhanced Market Visibility

    Gain insight into where competitors are displaying their assortments and where your product is listed, resulting in a better understanding of the total market and gap opportunities.

    Faster Decision-Making

    Access up-to-date product information for all given regions and sales channels. This further allows businesses to make faster and more informed business decisions.

    Gap Identification

    Assemble a list of missing products that are less well represented across all channels so that you have the tools to close assortment gaps and expand market presence successfully.

    Data-Driven Market Insights

    Use raw assortment and availability data to create actionable reporting on strategic business initiatives. This further helps in building long-term business growth.

    Support for Sales Strategy

    Utilize this data to create promotion, launch, and campaign schedules. This is done according to accurate information about the availability of the products.

    Key Use Cases of Assortment & Availability Tracking

    Assortment and availability tracking allows you to efficiently track the products that are available through retailers and their marketplaces and analyze trends, opportunities, and patterns that will inform more intelligent decision making. Below is a list of the key use cases.

    Market & Competitor Analysis

    Businesses will use assortment tracking to compare their competitors’ product listings, availability and assortment trends to gain insight into market share, pricing models and future product opportunities among all retailers and their marketplaces.

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    Competitor Listing Monitoring

    Competitor listings allow you to monitor your competitors' products, types of products, and pricing on an ongoing basis to identify trends that will allow you to make rapid adjustments to your pricing and promotional strategies across all retail channels.

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    Assortment Comparison

    Comparing your assortment with competitors (i.e. how many of your items are available through each retailer) will provide you with insights into where your assortment is lacking, and help you develop a stronger assortment planning program.

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    Market Trend Analysis

    Market trend analysis utilizes competitor assortments, sales velocity of competitive products, demand trends among consumers and real-time GPO forecasts to help support the development of data-driven decisions.

    Inventory & Stock Optimization

    The purpose of inventory management & stock optimization is to monitor the given current product availability. This availability is tracked throughout multiple retailers and marketplaces to help business owners eliminate stockouts and balance their inventory allocation for optimal operations.

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    Stockout Prevention

    Stockout prevention enables businesses to identify when they have low levels of stock throughout each of their sales channels in real time. This is done so that they can minimize lost sales by maintaining product availability across channels

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    Overstock Reduction

    Overstock reduction allows businesses to identify when they have too much inventory, and proactively adjust their supply accordingly, which saves storage costs, increases turnover, and helps maintain balanced inventory levels at all their different retail stores.

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    Demand Forecasting

    Demand forecasting provides businesses with the information needed to accurately forecast their future inventory requirements. This is done by combining historic trends with real-time stock data in order to assist them in planning their future supply needs.

    Assortment Gap Identification

    Identifying assortment gaps allows businesses to find products that are not present or under-represented throughout the retail channels and provide complete assortment coverage while maximizing sales opportunities across geographical areas and marketplaces.

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    Retailer Coverage Analysis

    Analysing retailer coverage provides businesses with information on which products are missing or under-represented throughout the key retail partners they work with. This therefore allows businesses to improve distribution and ensure product consistency on the shelf.

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    Category Gap Detection

    Detecting category gap enables businesses to identify product categories where they are low in terms of product presence compared to their competitors. This provides businesses an opportunity to improve their product portfolio and create a better overall product assortment balance.

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    Strategic Assortment Expansion

    Expanding assortment without lag uses data intelligence to develop new products, new variations of existing products, and to fill previously identified assortment gaps. This will enable businesses to establish a greater presence in the market and increase profitability.

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