What is a Minimum Advertised Price (MAP) Monitoring?
A MAP price is a minimum amount reseller decide not to market below. For instance, if a company sets the MAP price of $100 for its popular item, then all the resellers, including brick & mortar stores and online resellers, are forced to advertise the product at $100 or more. If the reseller decides to advertise this product at a discounted price of $75, the reseller is violating the company's MAP agreement.
Defend seller margins
Help minor sellers battle with more giant retailers.
Protect brand value and identity.
To maintain the fair market competition of products in the marketplace.
Prevent price wars and protect margins.
Promote fair competition across different distribution channels.
Strengthen the manufacturer-retailer relationship.
Importance of Minimum Advertised Price (MAP)
If the products get sold under the MAP value, it creates the wrong perception in the consumer's mind that hinders the sales of actual products at profitable prices in the long term. It usually happens through resellers or channel partners who sometimes provide heavily discounted products for running the stock clearance.
Manufacturers and brands with massive reseller networks find monitoring policies time-consuming and challenging to monitor and apply the Minimum Advertised Price (MAP). Resellers violating MAP monitoring policies with deeper discounts can damage your brand's reputation, profitability, and sales.
Prevent extreme discounting amongst resellers and add to MAP enforcement using our industry's leading MAP Monitoring solutions, including the real-time updates
Show resellers with precise and customized reports which prove the MAP pricing violations.
Monitor resellers' obedience with MAP monitoring while selling products online to protect the brand image.
Get market oversight using easy and precise MAP monitoring. Our centralized and automated system ensures well-organized MAP monitoring with proper pricing of products by resellers.
Get triggered alerts to identify which resellers interrupt your MAP price policies promptly. Get data on the promotional activities, a relatively competitive position, and suggested action on innovative pricing and stock movements. The whole database restores every day.
Search for similar items quicker with our innovative similar and identical matching for MAP monitoring. Our efficiency and searching capability have progressed from 10 searches every second within a 6-machines cluster to 300 per second - on one machine!
Listing of Data Fields
At iWeb Scraping, we use the following data fields for MAP Monitoring..
Features of iWeb Scraping MAP Monitoring Services
Protect your pricing and brand with iWeb Scraping's professional MAP monitoring services. Any successful MAP policy helps fair competition in all the distribution channels as our professional services identify MAP violators. Our MAP monitoring services assist in the following:
Which products they sell below MAP policy.
Allow visibility into retailer pricing, including marketplace sellers.
Reveal which prices are being violated and how much.
Notify you when violations occur to take timely corrective action.
Use Cases
Getting the list of the most popular e-commerce websites should be simple. When you are ready with a list, iWeb Scraping will help you monitor your products on your listed websites and scrape their prices from each of them. For example, we offer Amazon Minimum Advertised Price using Amazon Map Pricing.
You can see other sellers' prices irrespective of whether they are verified on eCommerce platforms. Thus, we scrape prices from multiple sellers, wherever they exist. That is because small sellers generally get hidden under this button and save themselves from being caught in the MAP violations.
Most price comparison websites collect and show products from different e-commerce portals on the website and make a great place to get product prices at different websites together. Doing that for hundreds of items in tens of e-commerce websites is an enormous task and can be done appropriately with professional Minimum Advertised Price (MAP) data Monitoring services.
Attract more customers that ensure a boost in overall sales. These days, many websites raise advertisements and banners on websites to promote upcoming sales. Though, in case the products are amongst those advertised, it could damage your brand's image. Therefore, you can perform ad and banner scraping from popular websites to ensure that no products get advertised under the MAP.
Why Choose Us?
At iWeb Scraping, we scrape Minimum Advertised Price e-commerce sites for checking prices. Once you get the list of websites where your products are available, our MAP monitoring services help you search and get prices of products from targeted sites in the ready-to-use format.
Although the price is quoted beside the item listed on the website, clicking the button "Show More Prices" can see the prices through other sellers who might or might not be the verified sellers of those e-commerce platforms.
We search and scrape top listings in the price comparison websites. Your products can be searched by name and matching words to get the prices quoted in the listings as they get viewed by thousands of people daily.
We regularly recognize banners/ads for pricing Ad scraping and scrape banners from different popular websites to ensure that none of these products get advertised under the MAP.
Contact iWeb Scraping to get the best Minimum Advertised Price (MAP) Monitoring services in India, USA, Canada, Europe, & UAE.
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